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Images of injured children are used in a new campaign to drive home that following 20mph speed limits in Lancashire's residential areas could save lives.Posters are being displayed on billboards and bus shelters across Blackpool, Wyre and Fylde to highlight the Department for Transport's research which shows a person hit at 30mph is seven times more likely to die than a person hit at 20mph.
This comes as 20mph signs are being installed on more than half of the county's residential roads.
Lancashire County Council's programme plans to introduce the speed limit on all residential roads and outside schools by the end of 2013.
County Councillor Geoff Driver, Leader of Lancashire County Council, said: "Many areas of Lancashire now have 20mph limits and this campaign highlights why we've introduced them.
"Although accident rates have fallen in recent years, figures show that some parts of Lancashire have among the worst accident records in the country.
"The images used in the campaign are hard-hitting because our research suggests they will be an effective way of encouraging drivers to recognise the serious consequences the 20mph areas are designed to guard against.
"The new limits will only add a short time to most car journeys and the message is that taking an extra minute or so could be enough to save somebody's life."