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A small seaside resort on the East Lincolnshire Coast is taking on Blackpool with a cheeky poster.
Skegness is trying to attract more holidaymakers...but its using a photo of the Tower pictured behind a wall with grafitti in an effort to make their point.
The poster is being viewed with mild amusement here in town and we wish Skeggy all the best with its efforts to boost it's visitor numbers this year.
Andy Mitchell has been chatting to Claire Smith at Stay Blackpool about the campaign.
click on the link to listen