Advertising with us

Advertising with us


Radio Wave is the number one commercial radio station for Blackpool & The Fylde Coast broadcasting to over 66,000. Our local listeners turn to us for all the important information needed in their everyday local lives, news, weather, traffic and local information and events. Our listeners LOVE us for playing great music and keeping them entertained by our fantastic local presenters.

From Hayley and Scott at Breakfast and throughout the day, Radio Wave is the must listen for people on the Fylde Coast. Radio Wave is proud to broadcast across Blackpool, Wyre and Fylde, supporting many local community causes and charities and is the only station to provide full league match commentary for Blackpool FC and updates from Fleetwood Town FC

Radio Wave is part of Wireless Group and have stayed true to the mission of delivering Live and Local radio across Great Britain.

Whilst the commercial radio industry has seen huge consolidation to a more Regional and National strategy, Wireless Group remains one of the biggest groups offering truly LOCAL radio with minimal networked programmes.

This passion for truly local radio means that we can deliver an audience for you that are engaged, entertained and have a stronger emotional connection with their Wireless Group Local station.

Radio Wave really do Get Local.

Read ahead about what we can offer you...


The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.


Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.


We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.


Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.


Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Our digital products range from display advertising to online feature pages and thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

*Google benchmark tools Jul 2015 ave CTR 0.07%


Get in touch now

Our clients love Radio Wave. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

Find out why our clients love what we do

"I love using Radio Wave to advertise my business. I particularly love being involved in the creative process. They understood my needs and I've seen a huge increase in sale since we started advertising with Radio Wave. "

"I love the help and guidance I've had from all the team at Radio wave. My account manager really understands my business which has helped increase footfall into my shop."

Meet your commercial team

We have a team of talented, creative people at Radio Wave and here are selection who may work on your marketing brief.

Paula Davies
Station Director

Paula’s passion for Radio is unlimited. She has over 15 years radio and commercial experience, plus 25 years local business knowledge and was born and bred on the Fylde Coast. She cares about everything to do with the local area and the business community that operates within it. Paula is a passionate networker and loves connecting with people through the various groups, organisations and charities she is involved in. Paula’s responsibility is to oversee everything from the programming and commercial departments to the strategy and management of the overall station operation.

Roy Lynch
Programme Manager

Roy is in charge of the output of Radio Wave, from developing the on air and new talent, the amazing competitions and even the radio station’s website. Roy has been with the station for 20 years – since coming on work experience in 1995. Roy has a wealth of presenting experience both on and off air and enjoys every minute of it.. Roy has been nominated for the UTV Programmer of the Year on several occasions and won the award in 2008.

Karen Woolton
Sales Manager

Karen has a vast amount of sales experience, having worked in the media industry for over 25 years, previously working in newspapers for over 15 years and radio for over 6 years. Karen has a real passion for Radio and with her previous experience she feels that she can create advertising solutions that will deliver great results. Karen is overall responsible for a team of highly skilled account managers, creative writers and SPI specialists who pride themselves on client retention, they take time to understand the client, the business and the need and they are all very successful in their own right.

Client Management Team

This is the client management team of Account Managers at Radio Wave. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.


This is the specialist SPI team at Radio Wave. Working closely with Roy and his team of presenters; they design powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. These guys really do know how to bring radio to life.


Laura works the magic into scripts, words, music, sound effects, and is key to making your message really stand out on air. If you want mind blowing, ear-pricking, creative commercials for your campaign, then she loves thinking different to really make you stand out.


Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

Ready to get in touch?

We're ready to chat

Cover art for Can't Stop The Feeling

On Air

Total Access: Elliot Holman playing Justin Timberlake - Can't Stop The Feeling