They're projecting a message on the roof of their building and it's being switched on by Beckie Ramsay who's son tragically drowned aged 13.
Beckie Ramsay, (BEM), mum of Dylan, 13, who tragically drowned whilst swimming in a Lancashire quarry will switch on an illumination at Blackpool Lifeboat Station projecting lifesaving advice on to the busy promenade.
The project is part of the RNLI’s Respect the Water campaign.
The message displayed on the roof of the boathouse encourages anyone who finds themselves in cold water to fight their instinct to thrash about and panic and simply ‘Float to Live’.
Dylan died in 2011 whilst swimming at Hill Top Quarry in Whittle-le-Woods, near Chorley.
Since his death Beckie has been working tirelessly to raise awareness of the dangers of the water, to ensure Dylan’s death has not been in vain.
Beckie has set up social media campaign Doing it for Dylan to raise awareness of the dangers of open water swimming.
’Dylan was far too precious for his life to have been in vain and for nothing good to come out of losing him. I’ll do all I can to raise awareness of the dangers of drowning and am privileged to be turning on this illumination which will be visible to so many people in such a prominent location. People are still not realising the dangers of the water, whether it’s swimming in lakes reservoirs, rivers or in the sea, it makes no difference. During the summer, the water looks so inviting, but they need to be aware of the risks.
RNLI data indicates Blackpool is a key area for the charity to focus its prevention and education activity.
The volunteer crew respond to high numbers of incidents, many of them serious or life-threatening, resulting from people entering the water unexpectedly while walking, getting cut off by the tide or getting into difficulty while swimming or playing in the water.
Keith Horrocks, Blackpool RNLI Lifeboat Operations Manager says:
‘The prominent location of the lifeboat station on the promenade on Central Beach means the station has a huge number of visitors and millions of people visit the promenade each year, especially during the illuminations. We hope the illumination will catch people’s imagination and remind them of the lifesaving Float to Live message.’
Last year, 90% of those that died at the coast were male – a worrying trend that continues. Already this summer during the continued hot weather a number of men have died both inland and around the coast.