An army of volunteers is being assembled by Blackpool Council to ensure no residents face undue hardship as the coronavirus outbreak worsens.
Staff from services which closed down on Friday (March 20), such as all council leisure centres, will help run the service to connect volunteers with those in need.
Residents will be able to email requests for help, as well as offering help, and town hall workers will co-ordinate the response, with a dedicated helpline also to be set up.
It is hoped the community kindness service, starting from today Monday, will provide assistance with food shopping, medical supplies, dog walking and social isolation for the most needy.
Coun Simon Blackburn, leader of Blackpool Council, said: “It has become apparent to me over the last few weeks, and days, what an extraordinary community we really have here in Blackpool.
“Everyone is doing their very best to support each other.
“This new service and helpline will add to the community support already out there and ensure that no one in Blackpool goes short of the help they need.
“It will also match the need for support with those that can offer it. I would urge anyone who needs support or who can give it to get in touch.”
Anyone who is struggling, or who wants to offer services, has been asked to email firstname.lastname@example.org or email@example.com.
Over the next few days, the council will set up a web page, www.blackpool.gov.uk/coronakindness, where people will be able to find out more information and submit an online form.
People are being asked to email the service at first, but a telephone helpline will also be set up.
Some ward councillors have also set up their own schemes to help residents.
Anchorsholme councillors Paul Galley and Tony Williams have launched Project Care.
Coun Williams said: “We are writing to every resident in Anchorsholme inviting volunteers to register to help their neighbours and also for those who need help to make themselves known.
“So far we have over 12 registered volunteers and will be expecting a lot more when our letters go out next week.
“Anchorsholme is one of the most community minded wards in Blackpool everyone knows each other and we really care for our friends and neighbours.”