A pilot crackdown on litter louts and irresponsible dog owners in Wyre has been extended until March 2021.
The initiative was launched in October 2018 for a 12-month trial period and a six-month extension runs until May this year.
Now, Wyre Council has agreed to continue the conract, which saw private firm District Enforcement Ltd hand out 3,425 fixed penalty notices during 2019, solely for people dropping cigarette butts.
In its first three months, between October 2018 and January 2019, 1,319 notices were issued – including dozens for dog fouling.
In contrast, the authority gave out just four dog fouling fines in 14 months before the firm was brought.
Between February and April last year, 1,321 fines were dished out – bringing in £8,100 to the council, although Wyre gets just 12.5 per cent of revenue raised, with the rest gooing to District Enforcement.
Of those fines, 1,263 were for dropping litter, 34 for public space protection order (PSPO) dog offences, and 24 were cancelled.
A new council report stated: “Although the council has campaigned, educated and enforced both on lttering and dog fouling, it continues to be a concern for communities as reflected through the Life in Wyre surveys.
“The physical resource intensive nature of the task has meant that the council has not been able to meet customer expectation within existing staffing levels and so chose to pilot the current arrangement.”
The council said District Enforcement operators have complimented the work of its in-house staff.
However, some residents have previously criticised the arrangement, with some of those targeted saying enforcement officers were overzealous.
Wyre Council said the project is so far succeeding in keeping the borough cleaner, particularly in more built up areas like Fleetwood, Thornton, Cleveleys and Poulton.
Coun Alan Vincent, resources portfolio holder, agreed to the scheme’s extension.