New litter enforcers have dished out well over a thousand fines in Wyre in just three months, figures show.
Private enforcement firm, District Enforcement Ltd, started a crackdown on environmental offences including dog fouling and fly-tipping in October.
New figures from Wyre Council show that 1,319 fixed penalty notices were issued by the enforcers between October and the end of January.
People caught littering have to pay £100 but this is reduced to £80 if they pay promptly.
The pilot scheme has already brought in £8,100 in revenue for the council, just a quarter of the way through the 12 months duration.
Buy the council said a much larger amount of the cash will go to District Enforcement Ltd, with the council keeping just 12.5 per cent of revenue raised.
Of the total number of fixed penalty notices, 1,268 were enforced for depositing litter, 30 were for Public Space Protection Orders for dog offences and 21 were cancelled.
But despite its apparent success, the scheme has come in for some criticism from a small minority, with some of the people targeted suggesting that the enforcers were too zealous.
Of the 98 people who have appealed, some 24 have been successful, around a quarter.
Coun Simon Bridge, Wyre’s street scene, parks and open spaces portfolio holder, stated in his report: “Non-payments for the first quarter are in the process of being progressed to court for prosecution.”
Nor surprisingly, the most fixed penalties were given out in the larger urban areas, in Fleetwood (531), followed by the combined area of Thornton Cleveleys (470) and Poulton le Fylde and Carelton (227).
Wyre launched the scheme after a survey showed the public was getting fed-up with mess and rubbish on the streets.
The number of fixed penalty notices paid at the time of the report was 941.
Litter enforcers are kitted out with body-worn video cameras and footage is used in evidence.