Residents in Wyre are happier with their lot than the UK average, according to the results of a new survey.
Eight out of ten (80 per cent) said they were satisfied with their area as a place to live, compared with the national figure of 78 per cent, although the Wyre figure was slightly down on the 82 per cent in 2016.
The most content residents are in Poulton (90 per cent) while the least satisfied are those in Fleetwood (62 per cent), according to the latest Life in Wyre survey.
Wyre Council, which carried out the survey every two years, now aims to use the data to help tailor services effectively and look to see what areas needed improvement.
Irresponsible drivers and road safety are the biggest concerns of Wyre residents at 43 per cent, with people using or dealing drugs the second biggest and an increasing worry at 22 per cent, compared to 16 per cent in 2016.
The main areas needing improvement, according to the respondents, were activities for young people, crime levels, general cleanliness of the area, availability of local transport, and playgrounds and green spaces.
But these factors also varied – in rural areas people’s biggest concern was transport, in Fleetwood it was the availability of jobs, while residents in Thornton, Cleveleys and Poulton raised the issue of playgrounds and open spaces.
Details will be presented to councillors at Wyre’s cabinet on Wednesday.
The report stated: “The 2018 survey was posted out to a sample of 3,500 randomly selected households.
“Unlike previous years, the survey was not hosted on the council’s website or shared through social media channels.
“This has enabled a more reliable, random sample of responses which are statistically representative of the overall borough population.
“We had an excellent response rate of 34 per cent, with 1,184 responses received, which is a slight increase on the 1,158 postal responses received in 2016.”
Wyre Council’s services score highest for promenade and beach maintenance (75 per cent) followed closely by waste and recycling collection (73 per cent), for which levels have increased when compared to the 2016 results.
Satisfaction with local markets and with shows and events have also seen significant increases from the 2016 results.
Satisfaction has dropped, though, for the council’s ability to keep the area clear of litter and fly-tipping, online services and tackling dog fouling and irresponsible owners.